# Sampling Basics and Objectives

It is often required to collect information from the data. These two methods for collecting the required information. Here we will discuss the Basics of Sampling

- Complete information
- Sampling

**Complete Information**

In this method, the required information is collected from each and every individual of the population. This method is used when it is difficult to draw some conclusion (inference) about the population on the basis of sample information. This method is costly and time-consuming. This method of getting data also called * Complete Enumeration* or

*.*

**Population Census**### What is **Sampling**?

Sampling is the most common and widely used method of collecting information. In this method instead of studying the whole population only a small part of the population is selected and studied and the result is applied to the whole population. For example, a cotton dealer picked up a small quantity of cotton from the different bale in order to know the quality of the cotton.

**Purpose or objective of sampling**

Two basic purposes of sampling are

- To obtain the maximum information about the population without examining each and every unit of the population.
- To find the reliability of the estimates derived from the sample, which can be done by computing the standard error of the statistic.

**Advantages of sampling over Complete Enumeration**

- It is a much cheaper method to collect the required information from the sample as compared to complete enumeration as lesser units are studied in the sample rather than the population.
- From a sample, the data can be collected more quickly and save time a lot.
- Planning for sample surveys can be done more carefully and easily as compared to complete enumeration.
- Sampling is the only available method of collecting the required information when the population object/ subject or individual in the population are of destructive nature.
- Sampling is the only available method of collecting the required information when the population is infinite or large enough.
- The most important advantage of sampling is that it provides the reliability of the estimates.
- Sampling is extensively used to obtain some of the census information.

That’s all about Basics of Sampling.

For further reading visit: Sampling Theory and Reasons to Sample