# Sampling Basics and Objectives (2021)

In this article, we will discuss the Sampling Basics. It is often required to collect information from the data. These two methods are used for collecting the required information.

• Complete information
• Sampling

### Complete Information

This method collects the required information from every individual in the population. This method is used when it is difficult to draw some conclusion (inference) about the population based on sample information. This method is costly and time-consuming. This method of getting data is also called Complete Enumeration or Population Census.

### Sampling Basics

#### What is Sampling?

Sampling is the most common and widely used method of collecting information. Instead of studying the whole population only a small part of the population is selected and studied and the result is applied to the whole population. For example, a cotton dealer picked up a small quantity of cotton from the different bales to know the quality of the cotton.

#### Purpose or objective of sampling

Two basic purposes of sampling are

1. To obtain the maximum information about the population without examining every unit of the population.
2. To find the reliability of the estimates derived from the sample, which can be done by computing the standard error of the statistic.

### Advantages of sampling over Complete Enumeration

1. It is a much cheaper method to collect the required information from the sample as compared to complete enumeration as fewer units are studied in the sample rather than the population.
2. From a sample, the data can be collected more quickly and greatly save time.
3. Planning for sample surveys can be done more carefully and easily as compared to complete enumeration.
4. Sampling is the only available method of collecting the required information when the population object/ subject or individual in the population is destructive.
5. Sampling is the only available method of collecting the required information when the population is infinite or large enough.
6. The most important advantage of sampling is that it provides the reliability of the estimates.
7. Sampling is extensively used to obtain some of the census information.

This is all about Sampling Basics.